"But it's much better to have that done right here.
And it's comfortable since there are also other men customers. And I know additional guys around me personally will also get their eyebrows formed, and thus it doesn't take the time me, " said Lee Sang-won, among Ms Baek's consumers.
It is certainly not just their eyebrows being cut, since men are also paying to possess their own moustaches expertly clipped.
"I utilized to glance at the hand mirror and reduce that myself having a scissors at home, " said Park dong-il, another one associated with Ms Baek's clients. "
Men say that will they no lengthier feel embarrassed concerning visiting beauty professional hair salons.
"When I 1st arrived, I has been uncomfortable.
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Yet after a few occasions, it feels organic.
South Korea provides the world's second largest market for skincare products, and many more Korean men are usually trying to find unique ways to develop their particular looks.
In the past, the majority of of Baek Kyung-ha's patrons were women in the past, and the handful of men who did use her providers were from the particular style or entertainment industries.
But right now the cosmetics artist is seeing a lot more males stroll by means of her entrances.
"When we very first exposed, about 99 for every cent of our own customers were females, inch she said.
"But from 2014, there was a massive increase along with concerning 15 % of male clients.
At the moment, they are average-looking men and their age range vary coming from the 20s' to the 50s'. "
This is certainly all part associated with the thriving, brushing market for Korean men, which usually in accordance to market analysis organization Euromonitor International, improved by seven per cent last 12 months to US$940 million.
South Korean guys are increasingly a lot more prepared to reach into their wallets in case a product claims to make all of them look more attractive.
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And beauty firms who notice the large prospective for growth within this new segment of shoppers are actively researching ways to keep them happy, and coming back regarding more
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